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Our Team

BPS Assessment (BPSA) is led by a team of unique individuals, who work together towards our shared mission. Their diverse skills and experience enables BPSA to adapt quickly to the needs of the our customers and partners and drive better prescribing practices around the world.

David James profile photo
David James

Executive Director, Strategic Innovation


Lead Consultant, PharmacyDavid was formerly Executive Director, Strategic Innovation, at the Royal Society of Chemistry, leading the organisation's business development planning for new products and services generating growth opportunities for the organisation.

He was also responsible for directing business intelligence activities to provide customer, market and competitor analysis. He identified major strategic acquisition targets and potential business and/or technical partners in keeping with the RSC's strategy. He was also responsible for all platform development for the delivery of RSC content as well as having responsibility for international strategy. Subsequent to working for the RSC he was Director, Academic Partnerships, at Qiqqa, a leading research management software technology. David has a PhD in biochemistry from Birmingham University and an MBA from the Open University.
Email David James
BPSA_Chris-Image-1
Christine Williams

Chair of the Board


Chris is a molecular pharmacologist who has worked successfully in the Pharmaceutical industry for over 20 years. She has technical expertise in early stage drug discovery, project/portfolio management and transformational change leadership experience, gained at Pfizer, UCB and Ipsen, combined with formal certification as an MBTI® practitioner. She brings her passion for people, emotional intelligence, energy and facilitation skills to engage minds and inspire change in individuals, teams and organisations through both her company (Questae Coaching & Consulting Ltd) and her volunteer work (Member of the Board at ELRIG UK, Camp group volunteer with 26th High Wycombe Scouts).

She has worked with the British Pharmacological Society for many years, firstly as a co-opted Trustee from 2011 to 2014 and now as Treasurer (term of 2018 to 2024). She is particularly excited to take on the role of Chair of the Board for BPS Assessment. It is an exciting time for the company, as it builds and strengthens relationships with global clients who are using the materials and tools that can make such a tremendous impact, saving lives through appropriate prescribing and deprescribing. She is also looking forward to working on a three-year forward looking strategy to enhance the impact for pharmacologists and patients alike.
Email Christine Williams
BPSA_Prof.-Simon-Maxwell
Professor Simon Maxwelll

PSA Medical Director


Simon Maxwell is Professor of Student Learning/Clinical Pharmacology and Prescribing and Director of Clinical Pharmacology & Therapeutics (CPT) teaching at the University of Edinburgh, where he has been active in developing e-Learning strategies to support education in this area. His NHS clinical responsibilities include supervision of acute medical admissions and the management of outpatients at increased cardiovascular risk.

He has been Medical Director of BPSA since it was established and has contributed many prescribing questions since that time. He is also a regular author of BPSA eLearning modules. He is Medical Director of the Prescribing Safety Assessment, a joint initiative by the BPS and MSC to produce a national assessment of prescribing for all UK medical students.

He is co-lead for the Pharmacology Education Project, an IUPHAR initiative to provide freely accessible learning materials for students of the pharmacological sciences in resource-poor countries.

When Simon is not engaged in developing projects in prescribing education Simon enjoys cycling in the countryside around Edinburgh.

Email Professor Maxwell
BPSA_Alex-Fox
Alex Fox

Sales Director


Alex joined the society in 2019 with an extensive background in content and platform sales for a variety of educational and STEM publishers including HarperCollins, OUP, Informa and most recently the IET where he was Global Sales Manager.

He is responsible for all sales activities in all territories including direct sales, partnerships and vendor and agent management. He works closely with the rest of the team and enjoys meeting both existing and potential clients on a regular basis.
Email Alex Fox
BPSA_Lynne-Bollington
Lynne Bollington

Lead Consultant, Pharmacy


Lynne Bollington is an expert in medical and pharmacy education and assessment. After completing her clinical pharmacy diploma, Lynne worked in hospitals in Nottingham, Leeds and Bristol before taking the role of All Wales education and training pharmacist.

The National Assembly for Wales sponsored her PhD resulting in policy which transformed preregistration pharmacist training in Wales.

Lynne was appointed to the General Pharmaceutical Council’s Board of Assessors from 2003 to 2017, chairing the board through the development and introduction of the revised Registration Assessment for pharmacists, launched in 2016.

She has been the lead pharmacist for the UK Prescribing Safety Assessment since 2011. As Editor-in-Chief of the BPSA, Lynne is responsible for managing the delivery and quality assurance of the BPSA assessment portfolio.

When Lynne is not working, she enjoys Indian cookery and hiking with her family and friends.

Email Lynne Bollington
BPSA_Peter-Wright-HR
Peter Wright

Head of Technology & Delivery


Pete joined the Society in April 2014 as Information Systems Manager and was heavily involved in the implementation of the Society's new CRM. In January, he took up the role of PSA Technical & Systems manager.

Before joining the Society, Pete was IT Manger for 3 years at Peter Bedford Housing Association, a Hackney-based charity providing homes and training to enable homeless people with mental health problems and substance misuse issues to rebuild their lives.

She has worked with the British Pharmacological Society for many years, firstly as a co-opted Trustee from 2011 to 2014 and now as Treasurer (term of 2018 to 2024). She is particularly excited to take on the role of Chair of the Board for BPS Assessment. It is an exciting time for the company, as it builds and strengthens relationships with global clients who are using the materials and tools that can make such a tremendous impact, saving lives through appropriate prescribing and deprescribing. She is also looking forward to working on a three-year forward looking strategy to enhance the impact for pharmacologists and patients alike.
Email Peter Wright
BPSA_Alex-Cole-photo
Alexandrea Cole

Assessment and eLearning Administrator


Alex joined the society in 2018 with a background in administration within the private sector. Her main responsibilities lie in the administrative and technical support associated with delivering the PSA to international institutions.

She manages the development of new eLearning content, which focuses on clinical pharmacology to support undergraduate students in medicine and health sciences. She works closely with Peter (Head of Technology and Delivery) in developing and maintaining the assessment and eLearning platform through trouble-shooting, UAT testing and liaising with our overseas technology provider.

Among a number of current positions, he is Clinical Lead for the Prescribe project, a joint collaboration between Healthcare Education England (HEE) and the British Pharmacological Society to deliver a national elearning solution to develop safe and effective prescribing amongst UK medical students. He is Medical Director of the Prescribing Safety Assessment, a joint initiative by the British Pharmacological Society and Medical Schools Council (MSC) which builds and implements a national assessment of basic prescribing competence for all UK medical students.
Email Alexandrea Cole

Our Team

BPS Assessment (BPSA) is led by a team of unique individuals, who work together towards our shared mission. Their diverse skills and experience enables BPSA to adapt quickly to the needs of the our customers and partners and drive better prescribing practices around the world.

David James profile photo
David James
Executive Director, Strategic Innovation

Lead Consultant, PharmacyDavid was formerly Executive Director, Strategic Innovation, at the Royal Society of Chemistry, leading the organisation's business development planning for new products and services generating growth opportunities for the organisation.

He was also responsible for directing business intelligence activities to provide customer, market and competitor analysis. He identified major strategic acquisition targets and potential business and/or technical partners in keeping with the RSC's strategy. He was also responsible for all platform development for the delivery of RSC content as well as having responsibility for international strategy. Subsequent to working for the RSC he was Director, Academic Partnerships, at Qiqqa, a leading research management software technology. David has a PhD in biochemistry from Birmingham University and an MBA from the Open University.
Email David James
BPSA_Chris-Image-1
Christine Williams
Chair of the Board

Chris is a molecular pharmacologist who has worked successfully in the Pharmaceutical industry for over 20 years. She has technical expertise in early stage drug discovery, project/portfolio management and transformational change leadership experience, gained at Pfizer, UCB and Ipsen, combined with formal certification as an MBTI® practitioner. She brings her passion for people, emotional intelligence, energy and facilitation skills to engage minds and inspire change in individuals, teams and organisations through both her company (Questae Coaching & Consulting Ltd) and her volunteer work (Member of the Board at ELRIG UK, Camp group volunteer with 26th High Wycombe Scouts).

She has worked with the British Pharmacological Society for many years, firstly as a co-opted Trustee from 2011 to 2014 and now as Treasurer (term of 2018 to 2024). She is particularly excited to take on the role of Chair of the Board for BPS Assessment. It is an exciting time for the company, as it builds and strengthens relationships with global clients who are using the materials and tools that can make such a tremendous impact, saving lives through appropriate prescribing and deprescribing. She is also looking forward to working on a three-year forward looking strategy to enhance the impact for pharmacologists and patients alike.
Email Christine Williams
BPSA_Prof.-Simon-Maxwell
Professor Simon Maxwell
PSA Medical Director

Simon Maxwell is Professor of Student Learning/Clinical Pharmacology and Director of Clinical Pharmacology & Therapeutics teaching at the University of Edinburgh, where he has been active in developing elearning strategies to support education in this area. His NHS clinical responsibilities include supervision of acute medical admissions and the management of outpatients at increased cardiovascular risk. He was formerly Chair of the British Pharmacological Society Prescribing Committee and was lead author of the core curriculum for CPT teaching in UK medical schools.

Among a number of current positions, he is Clinical Lead for the Prescribe project, a joint collaboration between Healthcare Education England (HEE) and the British Pharmacological Society to deliver a national elearning solution to develop safe and effective prescribing amongst UK medical students. He is Medical Director of the Prescribing Safety Assessment, a joint initiative by the British Pharmacological Society and Medical Schools Council (MSC) which builds and implements a national assessment of basic prescribing competence for all UK medical students.
Email Professor Maxwell
BPSA_Alex-Fox
Alex Fox
Sales Director

Alex joined the society in 2019 with an extensive background in content and platform sales for a variety of educational and STEM publishers including HarperCollins, OUP, Informa and most recently the IET where he was Global Sales Manager.

He is responsible for all sales activities in all territories including direct sales, partnerships and vendor and agent management. He works closely with the rest of the team and enjoys meeting both existing and potential clients on a regular basis.
Email Alex Fox
BPSA_Lynne-Bollington
Lynne Bollington
Lead Consultant, Pharmacy

Lynne Bollington is the Lead Consultant (Pharmacy) of the Prescribing Safety Assessment, which is a national assessment of basic prescribing competence for all UK medical students.

She is responsible for the development of the PSA item bank and assessments, delivering author training, running peer review events and supporting the UK PSA Assessment Board and Standard Setting groups.

She is part of a team delivering prescribing skills assessments to non-medical prescribers and medical students in Australia, New Zealand and Canada. Lynne has over 20 years experience of leading strategic development of pharmacy education and training for NHS pharmacy staff, initially as the regional lead for the South West of England, and then as the All Wales Education and Training pharmacist.

She has chaired the NHS Pharmacy Education and Development Committee's Preregistration Specialist Group, and the General Pharmaceutical Council's Board of Assessors, overseeing the national registration assessment for pharmacists in the UK.

He was also responsible for directing business intelligence activities to provide customer, market and competitor analysis. He identified major strategic acquisition targets and potential business and/or technical partners in keeping with the RSC's strategy. He was also responsible for all platform development for the delivery of RSC content as well as having responsibility for international strategy. Subsequent to working for the RSC he was Director, Academic Partnerships, at Qiqqa, a leading research management software technology. David has a PhD in biochemistry from Birmingham University and an MBA from the Open University.
Email Lynne Bollington
BPSA_Peter-Wright-HR
Peter Wright
Head of Technology & Delivery

Pete joined the Society in April 2014 as Information Systems Manager and was heavily involved in the implementation of the Society's new CRM. In January, he took up the role of PSA Technical & Systems manager.

Before joining the Society, Pete was IT Manger for 3 years at Peter Bedford Housing Association, a Hackney-based charity providing homes and training to enable homeless people with mental health problems and substance misuse issues to rebuild their lives.

She has worked with the British Pharmacological Society for many years, firstly as a co-opted Trustee from 2011 to 2014 and now as Treasurer (term of 2018 to 2024). She is particularly excited to take on the role of Chair of the Board for BPS Assessment. It is an exciting time for the company, as it builds and strengthens relationships with global clients who are using the materials and tools that can make such a tremendous impact, saving lives through appropriate prescribing and deprescribing. She is also looking forward to working on a three-year forward looking strategy to enhance the impact for pharmacologists and patients alike.
Email Peter Wright
BPSA_Alex-Cole-photo
Alexandrea Cole
Assessment and eLearning Administrator

Alex joined the society in 2018 with a background in administration within the private sector. Her main responsibilities lie in the administrative and technical support associated with delivering the PSA to international institutions.

She manages the development of new eLearning content, which focuses on clinical pharmacology to support undergraduate students in medicine and health sciences. She works closely with Peter (Head of Technology and Delivery) in developing and maintaining the assessment and eLearning platform through trouble-shooting, UAT testing and liaising with our overseas technology provider.

Among a number of current positions, he is Clinical Lead for the Prescribe project, a joint collaboration between Healthcare Education England (HEE) and the British Pharmacological Society to deliver a national elearning solution to develop safe and effective prescribing amongst UK medical students. He is Medical Director of the Prescribing Safety Assessment, a joint initiative by the British Pharmacological Society and Medical Schools Council (MSC) which builds and implements a national assessment of basic prescribing competence for all UK medical students.
Email Alexandrea Cole

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